Integrated Marketing
IMC Division of World Acumen
The Integrated Marketing and Communications (IMC) division of World Acumen delivers value to your organization by integrating technology with a proactive marketing strategy. With on-going advances in technology and media, traditional approaches to marketing are not always effective or competitive.
The World Acumen IMC division manages customer relationships that drive brand value primarily through communication efforts. Our objective is to facilitate the coordination and integration of all marketing communication tools, avenues, and sources within an organization into a seamless program in order to maximize the impact on end users at a minimal cost. This integration affects all business-to-business, marketing channel, customer-focused, and internally directed communications through advertising, promotional, and integration tools
Advertising Tools
- Advertising management: design; theoretical frameworks and types of appeals
- Advertising design: message strategies and executional frameworks
- Advertising media selection to reinforce brand and organizational image
Promotional Tools
- Trade promotions
- Consumer promotions
- Personal selling, database marketing, and customer relations management
- Public relations and sponsorship programs
Integration Tools
- Internet Marketing
- IMC for small business and entrepreneurial ventures
- evaluating and integrated marketing program
The Internet has clearly changed the way business is done. The variables of segmentation, targeting and positioning are addressed differently. The way new products and services are marketed have changed even though the aim of business in bringing economic and social values remain unchanged.